Sizing
Measure the foot, not the shoe
Shoe sizes vary between brands by more than a full size. Foot length does not vary at all. Every size on this site is defined by measured foot length in millimetres, with the EU size as a label rather than a definition.
How to measure
- Put a sheet of paper on a hard floor with one short edge flat against a wall.
- Stand on it with your heel touching the wall, weight on both feet. Standing matters: a foot under load is up to 5 mm longer than a foot at rest.
- Mark the paper at the tip of your longest toe. That is not always the big toe.
- Measure from the wall edge of the paper to the mark, in millimetres.
- Measure both feet and use the larger number. Most people have two slightly different feet.

Between two sizes
Take the larger size. A sock that is slightly long sits fine; a sock that is short pulls the heel pocket under the arch and wears through faster at the toe. The one exception is our fine-gauge products, which have less stretch than the plain and rib knits — if you are within 3 mm of the lower size on those, take the smaller one.